GDPR compliant
UK-aligned QA review
White label delivery
Processes aligned with SRA accounting requirements
40 days
Lock-up reduction
£2M+
Recovered for clients
10–20 hrs
Per week unlocked
40–60%
Cost saving vs local hire
How it works
Three steps. No contracts. No lock-in.
1
Upload a trial job. Bookkeeping, credit control, VAT, anything.
Send us a job
2
White label. Your standards. UK QA reviewed before handback.
We deliver under your brand
3
No hiring. No training. Add capacity when you need it, pause when you don't.
Scale as you grow
What we handle
Execution work that keeps your practice running.
Bookkeeping
Xero, QBO, Sage. Day-to-day transaction processing.
Credit control
Chasing, aged debt reporting, cash collection.
Payroll support
RTI submissions, pension auto-enrolment, payslips.
VAT returns
MTD-compliant. Multi-currency where needed.
Management accounts
Monthly reporting packs, P&L, balance sheet.
Audit
Workpaper prep, schedules, confirmation letters.
Industries we serve
We know your world. Not just accounting, but your sector.
CA
Accounting practices
LF
Law firms
RE
Recruitment agencies
EC
E-commerce & FBA
PL
Property & lettings
CS
Construction & CIS
Who we work with
Why firms choose us
Built for practices that want execution done right.
Invisible to your clients
White label delivery. Your clients never know we exist. Every piece of work goes out under your brand.
UK-aligned QA review
Quality review processes aligned to UK compliance expectations before handback. Not a checkbox. A real review.
No contracts
Use us when you need capacity. Pause when you don't. No lock-in, no minimum commitment.
Your tools, not ours
We work inside Xero, QBO, Sage, Dext, and whatever your practice already uses. Zero migration.
Tools we work with
We use what you already use. No migration, no new systems.
Who we are
Founded by Priya Pradeep Nair, Counts & Accounts is built for one purpose: to give accounting practices execution capacity without the overhead of hiring. We're not a traditional accounting firm. We're the team behind your team, handling the compliance and processing work so your qualified staff stay focused on what actually grows the practice.
Client Experiences
Discover how we’ve helped clients achieve exceptional results with confidence.
C&A took that off the desk completely
"Our seniors were spending 15 hours a week on bookkeeping and bank recs. C&A took that off the desk completely. Clients never knew anything had changed."
Sarah M., Practice Director, 8-partner firm (South East)
Financial side
The financial side of our business has never been in such good shape. All for a very reasonable cost.
Philip Roose ,
Roose + Partners
C&A just got on with it
"We looked at three options for external support. The others wanted us to change software, retrain staff, and explain things to clients. C&A just got on with it. Invisible from day one."
Rachel K., Finance Director, multi-office professional services firm (Midlands)
All for a very reasonable cost.
"January nearly broke us last year. This time we had C&A running the year-end prep underneath. Same deadline, twice the volume, no weekend work for our team."
David H., Managing Director, 6-partner practice (Yorkshire)
